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Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops.

AI, Business Optimisation, automation

How AI is Saving Businesses Time and Boosting Efficiency into 2025

In 2024, Artificial Intelligence (AI) has solidified its role as a key driver of efficiency and productivity across industries. From automating routine tasks to delivering actionable insights, AI enables businesses to operate...

Mick Goman

4 mins read

Business Optimisation, automation

The Business Case For Automation: Why Smart Workflows Are The New Competitive Edge

In a world where every minute counts, the efficiency of your workflows can make or break your competitive edge. Discover why smart automation is no longer a luxury but a necessity.

Joshua Lawrence

3 mins read

AI

How Australian Businesses Can Close the 17% AI Implementation Gap

Artificial Intelligence (AI) is transforming industries worldwide, but Australian businesses are yet to fully embrace its potential. While 51% of Australian business leaders personally use AI tools, only 17% have implemented...

Mick Goman

5 mins read

AI, crm, automation

AI in Customer Service: Elevating Support with Smart CRM

Customer Relationship Management (CRM) systems are evolving from mere data repositories to intelligent, proactive engines that revolutionise customer service.

Joshua Lawrence

4 mins read

Nexus Membership, nexus portal

Streamlining Customer Interactions with Intelligent Portals: The Future of Digital Engagement

In today’s fast-paced digital landscape, delivering exceptional customer experiences is not just a competitive advantage—it’s a necessity. One of the most powerful tools businesses can leverage to achieve this is a customer portal

Mick Goman

4 mins read

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AI

Automating Customer Journeys: The Key to Better Customer Experiences

In today’s highly competitive market, providing a seamless and engaging customer experience is essential to winning and retaining customers. But managing every touchpoint manually—especially as your customer base grows—can be...

Mick Goman

7 mins read

AI, Business Systems, Business Optimisation, automation

How Business Process Automation Drives Sustainable Growth

In the fast-paced world of marketing services, leveraging business process automation can be the key to achieving sustainable growth and maintaining a competitive edge.

Joshua Lawrence

6 mins read

Business Optimisation, Business Resource, LinkedIn

Mastering LinkedIn Marketing for Business Growth

Crafting an Optimised LinkedIn Profile to Enhance Visibility

In the dynamic world of LinkedIn, your profile is your digital handshake – the first impression that speaks volumes about your professional persona. A meticulously...

Joshua Lawrence

5 mins read