A CRM is more than a contact database or system of record; it’s the heart of your customer’s experience with your brand. And it’s designed to ensure seamless interactions at every touchpoint. 

Lifecycle has become a common term in the marketing world, used to describe a contact's journey from the initial engagement to purchase. Lifecycle stages are usually used to track how contacts or companies move forward in your...

HubSpot assists companies with attracting clients, converting leads and closing customers. It brings together essential functionalities which allow marketing and sales departments to manage all their activities in one place.

Video marketing has become crucial for businesses, especially small ones. It is easier for your customers to watch a fun and engaging video during their free time. If it piques their interest, they will themselves make time for...

Are you looking for the best marketing software that will not only help your needs but also fit your pocket? If so, all you need to do is check the various plans and services of HubSpot. Many big brands like DigiKat love the...

Most businesses use videos for prospecting because of their attention-grabbing power, which becomes more useful in the sales cycle. Incorporating videos into your sales process has the following benefits:

Most digital marketers consider content creation a top priority. Good content is crucial to running an effective marketing campaign.