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    Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops.

    AI

    I Built an AI Employee for Less Than $200/Month. Here's Exactly What It Does.

    At 9am this morning, before I'd finished my coffee, Kit had already checked my inbox, flagged 2 urgent emails, posted the team's calendar to our group chat, and reminded everyone about a 10am client call.

    Mick Goman

    6 mins read

    AI

    We Replaced a $65K/Year Hire With an AI Workflow. Here's the Honest Truth About What Happened.

    Let me put the 3.5-day response time in context.

    Industry research consistently shows that leads contacted within 5 minutes are 21 times more likely to convert than leads contacted after 30 minutes. After an hour, the probability...

    Mick Goman

    12 mins read

    AI

    I Built an AI Employee for Less Than $200/Month. Here's Exactly What It Does.

    Kit isn't a tool we log into. Kit is woven into the fabric of how DigiKat operates.

    It monitors our Microsoft Teams channels. It reads our email. It manages our Outlook calendar. It updates our HubSpot CRM. It generates content...

    Mick Goman

    11 mins read

    AI, Business Optimisation, automation

    The Role of Automation in Business Growth

    Discover how automation is revolutionising business growth, driving efficiency, and enabling smarter marketing strategies in today’s competitive digital landscape. From streamlining repetitive tasks to delivering...

    Joshua Lawrence

    5 mins read

    AI, Business Optimisation, automation

    How AI is Saving Businesses Time and Boosting Efficiency into 2025

    In 2024, Artificial Intelligence (AI) has solidified its role as a key driver of efficiency and productivity across industries. From automating routine tasks to delivering actionable insights, AI enables businesses to operate...

    Mick Goman

    4 mins read

    AI

    How Australian Businesses Can Close the 17% AI Implementation Gap

    Artificial Intelligence (AI) is transforming industries worldwide, but Australian businesses are yet to fully embrace its potential. While 51% of Australian business leaders personally use AI tools, only 17% have implemented...

    Mick Goman

    5 mins read

    AI, crm, automation

    AI in Customer Service: Elevating Support with Smart CRM

    Customer Relationship Management (CRM) systems are evolving from mere data repositories to intelligent, proactive engines that revolutionise customer service.

    Joshua Lawrence

    4 mins read

    AI

    Automating Customer Journeys: The Key to Better Customer Experiences

    In today’s highly competitive market, providing a seamless and engaging customer experience is essential to winning and retaining customers. But managing every touchpoint manually—especially as your customer base grows—can be...

    Mick Goman

    7 mins read