According to HubSpot, a Buyer’s Persona is a semi-fictional representation of your ideal customer. A Buyer Persona is partly based on facts, such as Demographics and Job position. But a Buyer Persona is also partially based on...

Pretty much every website has calls-to-action on their website.

However, only 47% of websites have CTA buttons that you can easily see within 3 seconds. Place your CTA where they are easy to see. Make sure that there are no...

For marketers, data has become increasingly important. Gone are the days where guesswork was sometimes used. More recently, data has been used as a way to guide our decision making and move away from expensive mistakes.

There are many different times of marketing. Content marketing is marketing using content such as eBooks, webinars, blogs, etc. There is also conversational marketing which is marketing through one-on-one conversation with your...

Writing a blog post is a time-consuming task. You don’t just write the blog, you have to research it and edit it as well. Often a well-written blog will take multiple days to write, as it is better to look at your written content...

Many brands are now trying to use humour in their content to attract more readers and/or viewers. However, it’s important to remember that humour is subjective. 

There have been many times where we had to look at the content for an industry that would be considered “un-engaging” and we had to try to make this content engaging. This is a very difficult thing to do but is possible

If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is more to do than just creating a great advertisement. You also need to make sure that the page people land on is actually converting.