Articles by Mick Goman

14 Apr 2026

Where Your 10 Hours of Admin Actually Go (and What AI Can Take Off You)

Where small business admin hours really go each week, and which of those tasks AI agents and HubSpot automation can realistically take off your team.

Mick Goman

7 Apr 2026

Pipelines, Objects and Associations: A Plain-English Guide for Agent Builders

Objects, pipelines and associations explained in plain English, and why they decide whether a HubSpot AI agent works on day one.

Mick Goman

31 Mar 2026

We Deleted 300 Properties From a Client's HubSpot. Revenue Went Up 34%.

A cleanup of 300 unused HubSpot properties from a client's portal, and the method behind it. Includes the 70 percent rule for bloated CRM data.

Mick Goman

26 Mar 2026

HubSpot Implementation Guide for Australian SMBs: What Actually Works

A practical HubSpot implementation guide for Australian SMBs: set up pipelines, properties and data now so your CRM is ready for AI and automation later.

Mick Goman

17 Mar 2026

Your CRM Is a Mirror. And It's Showing You Something You Don't Want to See.

Your CRM isn't broken. It's reflecting your broken processes back at you. Here's what to do about it.

Mick Goman

10 Mar 2026

HubSpot CMS vs WordPress: An Honest Comparison for Australian Businesses

HubSpot Content Hub or WordPress? An honest look at cost, security, SEO and CRM integration for Australian businesses, from a team that builds on both.

Mick Goman

3 Mar 2026

Stop Building Dashboards. Your Data Is Lying to You.

Your HubSpot dashboard says you closed $500K. Your bank account says $350K. That gap is your data quality problem. Here's how to fix it.

Mick Goman

24 Feb 2026

Recruitment on HubSpot: Candidate and Client Pipelines an Agent Can Work

How recruitment and labour hire firms set up candidate and client pipelines in HubSpot so an AI agent can chase feedback, availability and compliance.

Mick Goman