Was one of your resolutions this year to attract and engage customers for the long term? If so, you've come to the right blog. Building and sustaining a customer base through selling information may seem like an impossible task....

There's a widespread misconception that automation is only a preserve for corporate giants. Well, that's incorrect! No matter the size, every business faces fierce competition, be it in sales, market trends, product features,...

As a business owner or marketing professional, you've likely slogged through a difficult website redesign at least once. Planning a redesign, bringing it to life, and testing it is a process that can take months and cause a lot...

If we asked you and your company team what your sales process was, would you have a straightforward, well-tuned, organised answer, or would you act as if you had not heard the question? Either way, here at Digikat, you can learn...

It was March 11, 2020, when COVID-19 global pandemic sent the world into something of a panic.

Since then, businesses have found ways to diminish the economic impact. Now is the time to take stock, adapt, research, and determine...

Lead nurturing is one of the most important parts of an Inbound marketing strategy. The purpose of a good inbound marketing strategy is to make sure that your lead nurturing campaign is performing as good as possible.

Content is the backbone of any marketing campaign. It fuels the success of modern marketing. The more personalised, and optimised, you can make content the better your marketing efforts are going to be. Every email campaign,...

Email marketing has turned into the forgotten channel when it comes to digital marketing. Most digital marketers now swear by Social Media, Google Ads and Display advertising. However, email marketing still yields the biggest ROI...