Many brands are now trying to use humour in their content to attract more readers and/or viewers. However, it’s important to remember that humour is subjective. 

There have been many times where we had to look at the content for an industry that would be considered “un-engaging” and we had to try to make this content engaging. This is a very difficult thing to do but is possible

One of the more prominent ways to get more visitors to your website is Paid search. Paid search, using search engines and paying money to get high rankings, is still effective. It’s great for Inbound marketing , from increasing...

Welcome to our “Basics”series. This will be a recurring series where we talk about the basics on various topics.

Social Media, the most engaging platform on the internet to date. Social media has become such a phenomenon over the last few years that many businesses are now using it every day. Or at least, they should.

Pillar pages are an incredibly important part of ranking high in Google. Especially now that more and more businesses are writing content. A Pillar page is effectively the core of any Inbound marketing strategy. It allows you to...

Psychological triggers are an incredible powerful tool a marketer can have. By using the right triggers in your writing. It essentially helps you with writing in a way that makes people behave how you want.

How much do you like reading the same content repeatedly? Our guess is that this isn’t something you particularly enjoy doing. The same can be said for your subscribers this is why writing engaging content for your audience is...