What type of content have you engaged with the most in the last few weeks? Most likely it would be video content. This type of content is by far getting consumed the most across the world. On our social media we talked about an...

Webinars are like going back to school. You have the vibe of sitting in a classroom and listening to a teacher. The best teachers were the ones that knew what they are talking about, are engaging and seem very genuine. Bad...

Have you got experience working for a marketing agency, but is it mostly focused on chasing customers and not on pulling customers in? As we mentioned in our outbound vs inbound marketing blog this mindset is a bit outdated.

When you create an inbound marketing strategy, it is pivotal to know your audience. If you don’t know how your customers are coming to your business. It’s not good to only look inward though, you also have a whole wide variety of...

Imagine the last time you purchased a product at a store. At least for us, we often research the product we want to buy on our laptop first. We start by looking into what the problem is we have and then we look for the solution.

When writing content, like with any other piece of information to be written, the biggest part is having a good understanding of how you should write. Each country has its own writing guides, and Australia isn’t different. The...

Have you ever searched for something in Google and the result didn’t align with your query? To me this is one of the more frustrating things that can happen online. Recently I was looking for great laptop deals. Even though I...

Have you experienced writing a long blog post, researching it for hours and making sure that content is great? That is a great way to earn backlinks, but users need to find your content. If this doesn’t happen all your efforts...