HubSpot is one of the leading inbound marketing, sales, service & operation software solutions for all sized businesses. The software has a ton of features and can do a lot of things. But there's always a question of whether or...

There's a widespread misconception that automation is only a preserve for corporate giants. Well, that's incorrect! No matter the size, every business faces fierce competition, be it in sales, market trends, product features,...

As a business owner or marketing professional, you've likely slogged through a difficult website redesign at least once. Planning a redesign, bringing it to life, and testing it is a process that can take months and cause a lot...

It was March 11, 2020, when COVID-19 global pandemic sent the world into something of a panic.

Since then, businesses have found ways to diminish the economic impact. Now is the time to take stock, adapt, research, and determine...

According to HubSpot, a Buyer’s Persona is a semi-fictional representation of your ideal customer. A Buyer Persona is partly based on facts, such as Demographics and Job position. But a Buyer Persona is also partially based on...

Pretty much every website has calls-to-action on their website.

However, only 47% of websites have CTA buttons that you can easily see within 3 seconds. Place your CTA where they are easy to see. Make sure that there are no...

For marketers, data has become increasingly important. Gone are the days where guesswork was sometimes used. More recently, data has been used as a way to guide our decision making and move away from expensive mistakes.

There are many different times of marketing. Content marketing is marketing using content such as eBooks, webinars, blogs, etc. There is also conversational marketing which is marketing through one-on-one conversation with your...