What is a Sales Funnel?

The sales funnel is the buyer process that companies lead customers through when they are purchasing products. The concept is just like a real-world funnel, you pour a lot of substance in at the top and at...

Generating effective leads for construction companies is important, just like any other business. At DigiKat, we understand that each industry is different and requires unique approaches in order to have success. While the...

As a marketer, you know the importance of segmenting your audience. While demographics like age, gender, education, and income are crucial for understanding the “who” of your target audience, they often miss out on the “what,”...

Starting an email newsletter can feel overwhelming when you first get started. A lot goes into creating an e-newsletter when you consider creating, proofreading, designing call to actions (CTAs) and building the email to work for...

In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective...

Social media marketing has become one of the most prominent tools for the success of businesses across the globe. Below are a few tips on how to improve your social media marketing efforts.

Modern day audiences are most attracted through social media platforms. Having and maintaining multiple social networking accounts have become the norm for the everyday person. Those who use these sites thoroughly believe what...

Influencer marketing is not just for millennials, despite what some might try to convince you. The beauty of influencer marketing for millennials is actually the same for older generations.