Generating effective leads for construction companies is important, just like any other business. At DigiKat, we understand that each industry is different and requires unique approaches in order to have success. While the...

As a marketer, you would understand the need to segment your audience. Typically this segmentation focuses on age, gender, education, household income, and other demographic characteristics. Demographics are an easy way to...

Starting an email newsletter can feel overwhelming when you first get started. A lot goes into creating an e-newsletter when you consider creating, proofreading, designing call to actions (CTAs) and building the email to work for...

In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective...

Social media marketing has become one of the most prominent tools for the success of businesses across the globe. Below are a few tips on how to improve your social media marketing efforts.

Modern day audiences are most attracted through social media platforms. Having and maintaining multiple social networking accounts have become the norm for the everyday person. Those who use these sites thoroughly believe what...

Influencer marketing is not just for millennials, despite what some might try to convince you. The beauty of influencer marketing for millennials is actually the same for older generations.

The digital marketing world is one that moves at a rapid pace. Filled with changes and advancements every single day. If you can’t keep up with your digital marketing strategy, you’ll be left behind while other businesses thrive...