5 Internet of Things (IoT) Predictions Going into 2019

IoT is a major trending topic currently and has had a seat at the front for most of 2018. But what does its future look like? In our blog post The Future of The Internet of Things we mentioned the impact IoT was predicted to have by 2025. For example, we mentioned the fact that…
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Unit Economics: Measuring What Matters in Marketing

Unit economics. They’re what DigiKat is founded on and they’re one of the most important tools in marketing for measuring ROI (return on investment). The term unit economics sounds like it’s very complex and fancy, but it’s actually a really simple concept. Unit economics are the revenues and costs associated with a business model. They…
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3 Tactics to Drive Website Traffic That Aren’t SEO

SEO or search engine optimisation continues to hold great influence and power in generating website traffic. SEO is one of the most powerful organic tools businesses online have available to them. It works because it focuses on a target market that is looking for what you have to offer.   But SEO can also be…
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inbound marketing

Inbound Marketing

Inbound marketing is a strategy that focuses on pull marketing. Through the creation of content, SEO, social media and brand awareness and turn strangers eventually into promoters.   Inbound marketing follows a four-phase methodology: The process is simple, you take your strangers to visitors (ATTRACT), visitors to leads (CONVERT), leads to customers (CLOSE) and customers…
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HubSpot CRM

HubSpot is a beacon of information, resources and tools that can assist you with your digital marketing and reaching out to your audience. HubSpot CRM is one of their resources that helps you to fully manage and track your digital marketing work. It’s a platform that allows you to keep all your information in one…
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IoT for small business

The Internet of Things (IoT) for Small Businesses

The Internet of Things (IoT) is creating new opportunities for technology advancements nearly every day. IoT can help with everyday tasks and improve the functions and processes at home and in large scale businesses. But the impact of IoT on smaller scale businesses can be astronomical and has the power to really help these smaller…
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SEO and Social Media

The Relationship Between SEO and Social Media

SEO can be seen as a very simple concept. Use a keyword to get yourself found on search engines. It’s typically effective. And it’s free. And while it still does work under this rather simple approach, with it’s constant organic use and the heavy competition, it’s time for businesses to be smarter when it comes…
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Creating the Omni-Channel Experience For Your Customer

Using multiple channels in marketing is a concept we have stressed over our blog posts and eBooks. Having more than one successful channel is crucial to success for your business and building your brand. But what about taking it one step further than this? Having your channels work together to create a more powerful experience…
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Using Effective Content to Boost Your Website Traffic

Your content is a very powerful tool. Content includes written work, photos and video (just to name the main ones) and therefore can really get creative. Especially when you combine different types of content. There are a number of ways to use content to boost your website traffic and ultimately get the leads and sales…
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Audio over Visual

Audio: More Important Than Visual for Video?

Yep, you read that right. Audio is one of the most important parts of video. You don’t really notice sound until it is bad. But once it’s bad you realise the impact it really can have for a video.   Whether you’ve thought about it before or not, video has two key elements: audio and…
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