Blog

customer onboarding

Customer Onboarding: How To Guide For Ultimate Success

A few blogs back, we talked about why you should be onboarding your customers. If you didn’t see that blog, click here to learn more about what customer onboarding is and why it is so important. So, now we understand what it is and it’s important, let’s talk about how to do it effectively.  …
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video marketing

Why Your Business Should Be Using Video Marketing

Video marketing is an ever increasingly relevant form of marketing for businesses. According to YouTube’s findings, there are about 1 billion hours worth of views on YouTube videos every single day around the world. The average watch time for an individual is 40 minutes a day. And overall, it is predicted that by 2019 video…
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Kora Naughton

Creating Kora Naughton’s ‘Film Noir’ Inspired Music Video

Working with Kora Naughton again on her newest music video was a dream come true for DigiKat. We were so excited to help create, film and edit the video for her new song ‘Ravenswood Lane’. Luke Oldknow, from our team, was the creative director for her first ever music video for her song ‘I Don’t…
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customer onboarding

Why Customer Onboarding Is So Important

Customer onboarding is a really crucial process for businesses. Why? Because how you onboard your customers completely shapes your customers’ entire lifetime within your business. This importance means you cannot just guess when it comes to onboarding your customers or clients.   Creating customers for your business isn’t just about having a good product that…
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influencer marketing to older generations

Influencer Marketing to Older Generations

Influencer marketing is not just for millennials, despite what some might try to convince you. The beauty of influencer marketing for millennials is actually the same for older generations. They’re so resistant to typical ads that they aren’t responding to them well. Using influencers for older generations works quite similar to using them for the…
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Contextual Marketing (Inbound Strategy)

Inbound marketing focuses on drawing specific customers in through tailored content you know they are going to be interested in. Its focus is delivering the right content at the right moment. Contextual marketing works well as part of your inbound strategy as it focuses deeply on who you are targeting and how. It creates a…
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Canon Australia’s Support of Drought for Farmer Friday

Widespread, drought riddled Australia is now home to countless struggling farmers. From hand feeding stock to having to completely abandon farms and move, the situation for many is becoming more and more dire. R U Aware We Care is an initiative started by the Salvation Army, Tamworth Regional Council and 88.9PM with support from Wests…
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The Benefit of a Green Screen Studio in Video Creation

Here at DigiKat we are home to the largest, fully functioning green screen studio outside of metropolitan areas across all of Australia. And it’s available for hire! It is the only green screen studio in Tamworth and is ready to use for your next video production or photo shoot. Green screen studios are particularly helpful…
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Video Creation: The Pre-Production Process

The pre-production process of creating a video is crucial to developing a successful video for whatever purpose you are creating it for. Video pre-production is a step-by-step process that allows the creator to fully develop the whole idea in a well executed manner.   Video Pre-Production: The Story The story is the overall concept of…
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IoT

5 Internet of Things (IoT) Predictions Going into 2019

IoT is a major trending topic currently and has had a seat at the front for most of 2018. But what does its future look like? In our blog post The Future of The Internet of Things we mentioned the impact IoT was predicted to have by 2025. For example, we mentioned the fact that…
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