Paid search is an incredibly potent and powerful tool to get a lot of targeted traffic to your website. Often it just takes the click of a button. Create a few good ads and you’re done. However, if you decide to start adding...

SEO can be seen as a very simple concept. Use a keyword to get yourself found on search engines. It’s typically effective. And it’s free. And while it still does work under this rather simple approach, with it’s constant organic...

Video marketing is an ever increasingly relevant form of marketing for businesses. According to YouTube’s findings, there is about 1 billion hours worth of views on YouTube videos every single day around the world. The average...

Content is the backbone of any marketing campaign. It fuels the success of modern marketing. The more personalised, and optimised, you can make content the better your marketing efforts are going to be. Every email campaign,...

Contextual marketing is a form of targeted marketing that appears on websites or other media. The advertisements are targeted specifically to the user’s actions and page visits, and searches, prior to seeing the advertisement.

Email marketing has turned into the forgotten channel when it comes to digital marketing. Most digital marketers now swear by Social Media, Google Ads and Display advertising. However, email marketing still yields the biggest ROI...

Content is King

Even back in 1996, Bill Gates realised that content was going to be incredibly important. The quote Content is King was already coined before Google was founded (1998). Bill Gates’ opinion back then was that...

Digital marketing is not a one size fits all concept. We’ve said that more than once before and we are bound to say it again. Digital marketing is a complex enough way to get sales leads for your business. By letting yourself...