--- title: The DigiKat Learning Center | Content marketing (3) description: Content marketing | Make the most out of your tech stack with digikat (3) --- [![DigiKat Marketing](https://www.digikat.com.au/hs-fs/hubfs/DigiHub/img/logos/DIGIKAT_LOGO-1024x286-1.png?width=120&height=28&name=DIGIKAT_LOGO-1024x286-1.png "DigiKat Marketing")](https://www.digikat.com.au) Open menu Sign in Search... [![DigiKat Marketing](https://www.digikat.com.au/hs-fs/hubfs/DigiHub/img/logos/DIGIKAT_LOGO-1024x286-1.png?width=120&height=28&name=DIGIKAT_LOGO-1024x286-1.png "DigiKat Marketing")](https://www.digikat.com.au) Close menu Search... Sign in ## DigiKat Learning Center Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops. [![Why Knowing and Understanding a Buyer's Journey is Essential?](https://www.digikat.com.au/hubfs/DigiHub/img/unsplash/photo-1556740758-90de374c12ad.jpg) ](https://www.digikat.com.au/blog/why-knowing-and-understanding-a-buyers-journey-is-essential) [SEO](https://www.digikat.com.au/blog/tag/seo), [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing), [Inbound marketing](https://www.digikat.com.au/blog/tag/inbound), [HubSpot Onboarding](https://www.digikat.com.au/blog/tag/hubspot-onboarding) ### [Why Knowing and Understanding a Buyer's Journey is Essential?](https://www.digikat.com.au/blog/why-knowing-and-understanding-a-buyers-journey-is-essential) All businesses operating in the current economic atmosphere understand how [inbound marketing](https://www.digikat.com.au/inbound-marketing-strategies) works. You first need to [attract customers](https://blog.digikat.com.au/attract-and-engage-customers-with-information-selling) from the internet, convert them into leads, and eventually delight prospects and build... [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) February 7, 2022 · 3 mins read [![Expert Tips to Optimise Your Marketing Automation Workflows with HubSpot](https://www.digikat.com.au/hubfs/Attractive%20young%20woman%20working%20on%20a%20desktop%20computer%20smiling%20as%20she%20leans%20forwards%20reading%20text%20on%20the%20screen%2c%20view%20over%20the%20monitor.jpeg) ](https://www.digikat.com.au/blog/expert-tips-to-optimize-your-marketing-automation-workflows-with-hubspot) [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing), [Inbound marketing](https://www.digikat.com.au/blog/tag/inbound), [HubSpot](https://www.digikat.com.au/blog/tag/hubspot), [Grow Like Crazy](https://www.digikat.com.au/blog/tag/grow-like-crazy) ### [Expert Tips to Optimise Your Marketing Automation Workflows with HubSpot](https://www.digikat.com.au/blog/expert-tips-to-optimize-your-marketing-automation-workflows-with-hubspot) Every savvy marketer understands that using marketing automation workflows is the best way to streamline the sales journey and meet clients' demands. To market effectively in the current fast-paced technological world, you have... [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) February 7, 2022 · 10 mins read [![What is A/B testing?](https://www.digikat.com.au/hubfs/3-Jun-27-2020-07-36-43-33-AM.png) ](https://www.digikat.com.au/blog/what-is-a-b-testing) [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing), [Inbound marketing](https://www.digikat.com.au/blog/tag/inbound) ### [What is A/B testing?](https://www.digikat.com.au/blog/what-is-a-b-testing) For marketers, data has become increasingly important. Gone are the days where guesswork was sometimes used. More recently, data has been used as a way to guide our decision making and move away from expensive mistakes. [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) December 9, 2019 · 2 mins read [![What is Product Marketing?](https://www.digikat.com.au/hubfs/New-Project-33.jpg) ](https://www.digikat.com.au/blog/what-is-product-marketing) [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing), [Inbound marketing](https://www.digikat.com.au/blog/tag/inbound) ### [What is Product Marketing?](https://www.digikat.com.au/blog/what-is-product-marketing) There are many different times of marketing. [Content marketing](https://www.digikat.com.au/inbound-marketing-strategies) is marketing using content such as eBooks, webinars, blogs, etc. There is also conversational marketing which is marketing through one-on-one conversation with your... [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) December 2, 2019 · 2 mins read [![Should you write your own blogs, or hire an agency?](https://www.digikat.com.au/hubfs/New-Project-32.bk.jpg) ](https://www.digikat.com.au/blog/should-you-write-your-own-blogs-or-hire-an-agency) [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing), [Inbound marketing](https://www.digikat.com.au/blog/tag/inbound) ### [Should you write your own blogs, or hire an agency?](https://www.digikat.com.au/blog/should-you-write-your-own-blogs-or-hire-an-agency) Writing a blog post is a time-consuming task. You don’t just write the blog, you have to research it and edit it as well. Often a well-written blog will take multiple days to write, as it is better to look at your written content... [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) November 25, 2019 · 4 mins read [![How to use humour in your content](https://www.digikat.com.au/hubfs/Canva%20images/humour%20in%20your%20content.png) ](https://www.digikat.com.au/blog/humour-in-your-content) [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing), [Inbound marketing](https://www.digikat.com.au/blog/tag/inbound) ### [How to use humour in your content](https://www.digikat.com.au/blog/humour-in-your-content) Many brands are now trying to use humour in their content to attract more readers and/or viewers. However, it’s important to remember that humour is subjective.  [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) November 11, 2019 · 3 mins read [![How to make unengaging content engaging](https://www.digikat.com.au/hubfs/Canva%20images/content%20engaging.png) ](https://www.digikat.com.au/blog/unengaging-content) [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing), [Inbound marketing](https://www.digikat.com.au/blog/tag/inbound) ### [How to make unengaging content engaging](https://www.digikat.com.au/blog/unengaging-content) There have been many times where we had to look at the content for an industry that would be considered “un-engaging” and we had to try to make this content engaging. This is a very difficult thing to do but is possible [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) November 4, 2019 · 2 mins read [![How to create great landing pages for Paid Search](https://www.digikat.com.au/hubfs/New-Project-28.jpg) ](https://www.digikat.com.au/blog/how-to-create-great-landing-pages-for-paid-search) [Content marketing](https://www.digikat.com.au/blog/tag/content-marketing) ### [How to create great landing pages for Paid Search](https://www.digikat.com.au/blog/how-to-create-great-landing-pages-for-paid-search) If you have started with [Pay-Per-Click](https://www.digikat.marketing/how-to-write-the-right-ad-for-the-right-audience/) (PPC) advertising. You will soon realise that there is more to do than just creating a great advertisement. You also need to make sure that the page people land on is actually converting. [Mick Goman ](https://www.digikat.com.au/blog/author/mick) [ Mick Goman ](https://www.digikat.com.au/blog/author/mick) October 21, 2019 · 3 mins read