There have been many times where we had to look at the content for an industry that would be considered “un-engaging” and we had to try to make this content engaging. This is a very difficult thing to do but is possible

If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is more to do than just creating a great advertisement. You also need to make sure that the page people land on is actually converting.

One of the more prominent ways to get more visitors to your website is Paid search. Paid search, using search engines and paying money to get high rankings, is still effective. It’s great for Inbound marketing , from increasing...

Social Media, the most engaging platform on the internet to date. Social media has become such a phenomenon over the last few years that many businesses are now using it every day. Or at least, they should.

A drip campaign is one of the more regular types of marketing that businesses do.  Especially when you use a CRM or an Email marketing platform such as HubSpot or Mailchimp.  These often get high open rates. 

Webinars are like going back to school. You have the vibe of sitting in a classroom and listening to a teacher. The best teachers were the ones that knew what they are talking about, are engaging and seem very genuine. Bad...

Sales emails have a few difficult parts to them. It’s relatively easy to make a sales email that gets opened, but it’s another thing completely to write a sales email that turns a reader into a customer. There is an art to trying...

When writing content, like with any other piece of information to be written, the biggest part is having a good understanding of how you should write. Each country has its own writing guides, and Australia isn’t different. The...