All businesses operating in the current economic atmosphere understand how inbound marketing works. You first need to attract customers from the internet, convert them into leads, and eventually delight prospects and build...

Every savvy marketer understands that using marketing automation workflows is the best way to streamline the sales journey and meet clients' demands. To market effectively in the current fast-paced technological world, you have...

For marketers, data has become increasingly important. Gone are the days where guesswork was sometimes used. More recently, data has been used as a way to guide our decision making and move away from expensive mistakes.

There are many different times of marketing. Content marketing is marketing using content such as eBooks, webinars, blogs, etc. There is also conversational marketing which is marketing through one-on-one conversation with your...

Writing a blog post is a time-consuming task. You don’t just write the blog, you have to research it and edit it as well. Often a well-written blog will take multiple days to write, as it is better to look at your written content...

Many brands are now trying to use humour in their content to attract more readers and/or viewers. However, it’s important to remember that humour is subjective. 

There have been many times where we had to look at the content for an industry that would be considered “un-engaging” and we had to try to make this content engaging. This is a very difficult thing to do but is possible

If you have started with Pay-Per-Click (PPC) advertising. You will soon realise that there is more to do than just creating a great advertisement. You also need to make sure that the page people land on is actually converting.