In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective...

Social media marketing has become one of the most prominent tools for the success of businesses across the globe. Below are a few tips on how to improve your social media marketing efforts.

Modern day audiences are most attracted through social media platforms. Having and maintaining multiple social networking accounts have become the norm for the everyday person. Those who use these sites thoroughly believe what...

It’s a common misconception over the last year or so that email marketing is either dead or dying. A misconception that could not be further from the truth. Email’s relevance continues to shine through even as so many new...

Influencer marketing is one of the most effective forms of marketing in the digital world. It has the capability to reach audiences on a whole new level and is essentially a paid form of word-of-mouth marketing.

Search Engine Optimisation (SEO) is incredibly important for an e-commerce website. Like with websites that are mainly focused on content, some parts of e-commerce platforms can be optimised with fundamental SEO strategies....

In the past few decades, social media has taken the entire world by storm. Social networking sites come with a large range of attractive features with the ability to transform businesses. Facebook, being one of the most dominant...