Email marketing has turned into the forgotten channel when it comes to digital marketing. Most digital marketers now swear by Social Media, Google Ads and Display advertising. However, email marketing still yields the biggest ROI...
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Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops.
Content marketing, Inbound marketing, HubSpot
Content marketing
Content is King
Even back in 1996, Bill Gates realised that content was going to be incredibly important. The quote Content is King was already coined before Google was founded (1998). Bill Gates’ opinion back then was that...
Marketing to millennials: The ultimate digital conundrum
Digital marketing is not a one size fits all concept. We’ve said that more than once before and we are bound to say it again. Digital marketing is a complex enough way to get sales leads for your business. By letting yourself...
Content marketing, Inbound marketing
Aligning sales and marketing to become ‘smarketing’
In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective...
Content marketing, Inbound marketing
Tips to make your social marketing better
Social media marketing has become one of the most prominent tools for the success of businesses across the globe. Below are a few tips on how to improve your social media marketing efforts.
Content marketing, Inbound marketing
Why your business needs to be on social media
Modern day audiences are most attracted through social media platforms. Having and maintaining multiple social networking accounts have become the norm for the everyday person. Those who use these sites thoroughly believe what...
Content marketing, Inbound marketing
What to expect from email marketing in 2019
It’s a common misconception over the last year or so that email marketing is either dead or dying. A misconception that could not be further from the truth. Email’s relevance continues to shine through even as so many new...
Content marketing, Inbound marketing
Micro-influencers: better than macro-influencers?
Influencer marketing is one of the most effective forms of marketing in the digital world. It has the capability to reach audiences on a whole new level and is essentially a paid form of word-of-mouth marketing.