Video marketing is an ever increasingly relevant form of marketing for businesses. According to YouTube’s findings, there is about 1 billion hours worth of views on YouTube videos every single day around the world. The average...
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Blog Content and Trends for everything HubSpot, marketing, sales, customer service, and Revops.
Content marketing, Inbound marketing, HubSpot
The < emergence > of smart content
Content is the backbone of any marketing campaign. It fuels the success of modern marketing. The more personalised, and optimised, you can make content the better your marketing efforts are going to be. Every email campaign,...
Content marketing, Inbound marketing
What is contextual marketing?
Contextual marketing is a form of targeted marketing that appears on websites or other media. The advertisements are targeted specifically to the user’s actions and page visits, and searches, prior to seeing the advertisement.
Content marketing, Inbound marketing, HubSpot
Email marketing
Email marketing has turned into the forgotten channel when it comes to digital marketing. Most digital marketers now swear by Social Media, Google Ads and Display advertising. However, email marketing still yields the biggest ROI...
Content marketing, Inbound marketing, HubSpot
Content marketing
Content is King
Even back in 1996, Bill Gates realised that content was going to be incredibly important. The quote Content is King was already coined before Google was founded (1998). Bill Gates’ opinion back then was that...
Marketing to millennials: The ultimate digital conundrum
Digital marketing is not a one size fits all concept. We’ve said that more than once before and we are bound to say it again. Digital marketing is a complex enough way to get sales leads for your business. By letting yourself...
Content marketing, Inbound marketing
Aligning sales and marketing to become ‘smarketing’
In most businesses that work around marketing and sales, they have separate teams to deal with these two different areas of work. Another approach to these two complex areas of business is to align the two through effective...
Content marketing, Inbound marketing
Tips to make your social marketing better
Social media marketing has become one of the most prominent tools for the success of businesses across the globe. Below are a few tips on how to improve your social media marketing efforts.